Visuals have the ability to take your marketing strategy a notch higher, thanks to their high engagement value and retention rate. But when every marketing strategy out there is relying on visual content, what ideas can you implement to distinguish your brand? Let’s find out:

Easy to read infographics

Infographics are shared 3x more as compared to other forms of content on social media. So it is safe to say that infographics use the potential of visual content effectively.

Infographics build their influence on a very important characteristic of visuals: processing time. Our brains process images much faster than text. While it takes just 1/10th of a second to understand a visual, it takes around 60 seconds to read 200-250 words.

Infographics take a large chunk of text and translate them into an informative visual. They not only save the viewer’s time but also give him the information he was looking for (without making him read multiple lines of text).

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Custom Pinterest images
Creating a Pinterest specific image can be a wonderful marketing strategy.

Take this example. Dustin W Stout was able to increase the amount of traffic coming from Pinterest by 1937% just by creating a Pinterest specific image for every blog post he created.

Here is a look at his interview where he discusses the technique of creating pinnable images.

Explainer videos on home pages
When we talk about visual content, it is important to highlight the effectiveness of video marketing. Video, which is occupying the majority chunk of internet traffic, has been a very successful marketing tool.

93% of businesses that use video believe that it has helped in increasing user understanding of their product/service.

An explainer video that simplifies your business for your visitor can drastically improve your conversions, as it did for Dropbox and other companies, causing a big bang of sales.

Custom blog post pictures
Buying stock images and placing them on your website, anyone can do that right?

So how do you stand out?

With the availability of a plethora of tools that allow you to create custom blog post pictures, you can go a step ahead in attracting clients and customers.

Custom created images have a more intrinsic value as they portray your brand personality more clearly. Plus, you have the advantage of being unique.

When Harrington Movers, a moving and storage company based in New Jersey, replaced a stock photo with the crew image, they experienced a confidence level of 98%.

Social media cover photos to increase visibility

Some good things do come for free! Social media cover photos are one good example.

Without paying extra, you can advertise your product/service simply by using an attention-grabbing image. In fact, you can also use explainer videos in this space to help your customers understand your business.

Video ads to create brand awareness

It won’t be wrong to say that Youtube pre-roll and Facebook ads utilise the power of visuals very effectively. With visual content that is short and crisp, video ads have been successful in creating brand awareness.

Video ads work on the retention and recall factor.

In fact, a study has shown that people are 85% more likely your product when they watch a video about it.

Using native videos

Placing videos on native platforms is proven to be more effective than sharing third party links.

Consider the statistics for Facebook. A video uploaded directly on Facebook gets almost 2x the audience the same video link receives when the Youtube link is shared.

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Before You Go

The above visual content ideas are tried and tested methods that help your marketing strategy. But do not forget to optimise your visual strategies, no matter where you implement visual content – be it your site, social profiles or other online channels.

By: Deepasha Kakkar