One. 90% of all information that the human brain digests is visual.

Two. People prefer to share content that includes images.

Three. Infographics are visual representation of data and, as such, they do a better job of communicating complex information faster and more efficiently than plain text-based articles, and therefore are more likely to get shared.

So, we just counted through the top reasons why an infographic is appealing to your users and why it’s on demand. Now, let us find out how you can launch your awesome infographic and watch it make a crater on the moon, one that is visible by all.

Here are the 5 Stages of Infographics Marketing:

1. Create your infographic
2. Submit to different platforms
3. Promote via legit, proper SEO tricks and techniques
4. Expand upon the infographic with new blog articles and content
5. Transform your infographic into other formats, especially slides and animatics

Let’s walk through these five different infographic marketing phases together.

1^st Stage: Create Your Infographic

Everything starts from here. You plan, do some research, and wrap up your otherwise mind-boggling data with appealing visuals, and thereby create an infographic which communicates your message in a few quick glances.

Checklist For Creating Viral Infographics That Double Your Traffic:

1. Is the data in your infographic supported by genuine research?

It’s a question of trust. Always back up the data in your infographic by providing links to your data sources.

These data sources should be respectable such as business case studies, verified Wikipedia articles, and true statistics from authorities like

• Nielsen,
• Hubspot,
• eConsultancy,
• Socrata,
• Google Trends

2. Does your infographic provide solution? | Is it useful?

Check out the “Sitting Is Killing You” infographic by Medical Billing and Coding. Once you have read it, there’s 99.99% that you will change your ways, and develop healthy habits and a healthy life.

In other words, this infographic not only educates you about why sitting 6+ hours is deadly, with supporting data (and scary graphics) but also offers you some easy actionable solutions to ward off Mr. Death.

(There’s more information in the full infographic.)

So, the moral of the story is to make your infographic useful. It must help people in some way, and only then it can get viral as this “Sitting Kills” infographic did (70.5k shares and counting).

3. Is your infographic visually stunning? Good design?

Make your infographics look good, and people will certainly see it. Make it look cool, and people might just share it.The design process is an integral part of inforaphics creation.

4. Does your infographic trigger emotions?

An infographic that makes you feel something (amused, wowed, impressed, enraged orthe etc.-feeling) undoubtedly gets you to share it. Emotion is important. It’s what drives us humans to achieve more, and it’s also going to drive your site’s traffic too.

2^nd Stage: Submit Your Infographics Through Different Platforms

Understand that a good infographic has the potentiality to sell itself, but often it requires more than a blog post, a few tweets and status updates to make it go viral.

Here’s how you launch your useful infographic and watch it shoot off the sky.

Step 1: Submit your infographic to top directories that are devoted to either infographics or images in general. 

• Visual.ly, Easel.ly, Visual Loop, Cool Infographics, Love Infographics and other top infographics directories
• Pinterest
• Flickr
• Instagram

Step 2: Schedule and roll out a series of posts on Facebook, Twitter, LinkedIn, and even Google Plus.

Adhering to our ancient’s tutelage, “to leave no stone unturned,” one should alsotake advantageof other potential platforms like Tumblr and Vine.

Since the objective is to drive traffic to your website from all these different platforms, ensure that you provide a link to your site,preferably to the blog post which talks in detail about that infographic.

2015 Active Monthly Users In Leading Social Networks:

• Facebook: 1.44 Billion
• Youtube: 1 Billion
• Twitter: 302 Million
• LinkedIn: 364 Million
• Instagram: 300 Million
• Google+: 300 Million
• Pinterest: 47.1 Million

Source:- Statista and/or Official Websites

A few words on Pinterest:

On January 2015, Shareaholic did a study on over 300,000 sites across the web and revealed an astounding result: “Traffic to websites through Pinterest was higher than that from Twitter or StumbleUpon.”

Pinterest, founded in 2010, is relatively new as compared to StumbleUpon (2001), Facebook (2004) and Twitter (2006). Data suggest that Pinterest could as well become a potential network to drive organic traffic to your site in 2016.

3^rd Stage:  Promote via legit, proper SEO tricks and techniques

The biggest weapon of SEO is keywords. Those who have used it properly know how a few well-placed keywords can make a big explosion.

We are going to reveal certain tricks of Site Engine Optimization here that you can apply to drive traffic to your website.

Perform a Google Search for specific keywords that you think define your infographic (it’s usually the title or modification of it) or are relevant to it (for example, if your infographic is about ‘getting slimmer’ then relevant keywords, i.e. LSI, could be ‘diet pills’, ‘yoga’, etc. and websites devoted to yoga and diet pills could also be your potential audience).

In the search result, you will find the relevant websites that could be interested in your infographic.

1. Via Mail: Email them to ask if they would share your infographic. Having your infographic featured/shared by a high-ranking site would skyrocket your traffic. There’s a chance that many would decline but you might just get lucky.

2. Via Comments: Surf through relevant articles and leave a quality comment, and, if possible, hint at your infographic or engage with the author and other readers. Understand that a great comment, if liked, willmake the readers crawl to your website.

3. Via Press Release: Press releases are great for generating inbound links and keyword promotion. You can “pitch your infographics” to sites like Mashable, FastCompany, LifeHacker, BusinessInsider, etc. and if they think your infographichas value and that their audience would like it, then they would be more than willing to tell the story behind the making of your infographic and thus promote it.

Check this out: Fast Company: Infographic of the Day

4^th Stage:  Expand upon the infographic with new blog articles

This is the digital version of saying- “keep in touch.” You are going to follow up your infographic by generating new blog articles dropping a link, which crawls back to that infographic post you want to promote and drive traffic through.

A well-known SEO technique is to populate article directories with articles that are relevant to your infographic. Make use of that.

What will this do?

Generate backlinks. And, drive traffic.

Remember that your new blog posts have to be related in some way to the information supplied by your infographic in order for them to be able to drop that link innocently and not be blamed for spamming. So, bring it up in a conversational way and as such that it adds value to your content.

5^th Stage: Transform your infographic into other formats, especially slides and animatics

Infographics can evolve into great slides and animatics (or explainer videos).

Most people do not take this step but if you do and convert your infographics into these other visual formats, you would be cracking open further sources of web traffic.

For instance, the converted slides can go to Slideshare and such websites, and create a buzz over there. Likewise, the video can be shared through Youtube and Vine. And, of course, you know the trend: people love to watch videos more than anything.

Furthermore, you can be creative with directing your video, spin a remarkable story around your message that inspires people to believe and support your mission. Doing this not only drives traffic to your website but also promotes your brand image.

Conclusion

Now that you are well versed in the art of infographic marketing, you must be rearing to try out these five marketing stages we mentioned here. However, before you get too excited with your increasing web traffic (track via Google Analytics or other SEO tools), here’s a question:

What’s the use of having all that web traffic if your visitors are not converting to subscribers, buyers or supporters?

So before you implement these infographic tips on doubling your traffic, ensure that you have planned out a good landing page that visitors would remember and revisit.

By: Deepasha Kakkar

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